Shein opened a pop-up store in one of the large shopping malls of Mexico City – the Paseo Interlomas shopping center. The store was opened to the first clients on May 21 and will operate until June 3.
The concept of the store is to let the customers try the clothing, accessories, and makeup from Shein before they make an online purchase. There’s no chance to buy any product on the site but the visitors will be able to make purchases in the online store of the chain. Beauty and fashion experts will give free advice to anyone interested.
This pop-up store is the first one in Mexico and, also, in Latin America. Shein marketing manager Simon Shan says Mexico is one of the most important foreign markets in the world, and this initiative was created to help the customers of Shein from Mexico get the best experience about the products available on Shein online.
The importance of this temporarily store for Shein
Shein was founded in China in 2008. At present, there are Shein online stores in 200 countries and regions of the world.
In spite of the popularity of the brand in Mexico and the world, very few customers know about the history and origins of the company. The pop-up store in CDMX will help people learn more not only about the products but also about the brand, its history, and geography.
Your cashback platform Megabonus.
The photo from www.xataka.com.mx
Comments 0