Poland is one of the European countries where residents often prefer to order products from major platforms like Amazon and eBay. However, most Polish citizens choose the Allegro marketplace.
This e-commerce platform has been in operation for 25 years, growing from a small online store to the largest online marketplace in the country.
The cashback service Megabonus will tell you what this marketplace is, what kinds of products you can order, and which countries they ship to.
How big is Allegro?
Allegro is one of the largest marketplaces in Poland. The company was founded in 1999. Over 25 years, it has grown from a small store into a major e-commerce platform. Its headquarters are located in Poznań, with offices in Toruń, Kraków, Wrocław, and Warsaw.
Initially, Allegro started as an auction site. In 2024, the platform hosts over 153,000 sellers, and 20 million buyers visit the marketplace each month.
There are six markets located in Eastern Europe, and the online marketplace offers over 445 million listings.
Currently, Allegro is not limited to just a Polish version — it also has offices in the Czech Republic and Slovakia.
The e-commerce platform employs an average of 1,800 staff members.
Every day, 1.2 million orders are placed on Allegro, with over 90% being new products. In addition to the online marketplace, Allegro includes:
- The price aggregator Ceneo
- The online payment system PayU
- Allegro Smart.
Since 2022, Allegro has expanded its reach, launching a version of the site accessible to buyers and sellers across the EU.
What can you buy on Allegro Marketplace?
The catalog offers many categories of products available for order, including:
- Electronics: phones, computers, TVs, accessories, consoles, small and large appliances, and built-in household appliances.
- Fashion: clothing, shoes, and underwear for women, men, and children.
- Home and Garden: tools, equipment, lighting, furniture, plumbing, and construction materials.
- Supermarket: groceries, pet supplies, and hygiene products.
- Kids: toys, children’s vehicles, school supplies, strollers.
- Beauty: manicure and pedicure items, perfumes, face care, shampoos, masks, and balms.
- Health: medical devices and instruments, massage equipment, contact lenses, personal hygiene products, and rehabilitation equipment.
- Culture and Entertainment: games, books, gadgets, and movies.
- Sports and Tourism: bicycles, hiking and travel gear, fitness and gym equipment, fishing accessories, and sports electronics.
- Automotive: spare parts, car cosmetics and chemicals, accessories.
- Collectibles and Art: numismatics, philately, antiques.
In addition to ordering products, the platform also features a “Real Estate” section, where you can browse listings for the sale or rental of apartments, houses, garages, and commercial spaces.
Is Allegro a good company?
Allegro is a stable and rapidly growing company. The marketplace is available as both a web version and a mobile app for various operating systems.
This platform has a consistent rating of 4 out of 5. Most employees recommend working for the company, and there are many positive reviews from both buyers and sellers. Anyone interested can start working on this online marketplace. You can register as an individual for occasional sales, or if you plan to earn regular income from selling goods, you can sign up for a business account.
The process of working on Allegro is similar to other marketplaces. After registration, you need to complete verification and link a bank account. Before you start selling, it’s recommended to carefully review the platform’s rules. Failure to comply can lead to the seller account being blocked.
Is Allegro only in Poland?
Initially, the marketplace operated exclusively within Poland. If you place an order on the site marked with “pl,” it is a Polish version. The online marketplace has since launched branches in the Czech Republic and Slovakia and created a platform where orders can be placed in other European countries as well.
The site is available in multiple languages, and it’s recommended to select your preferred language during registration. There are sellers on the marketplace who ship products abroad, though most focus primarily on the domestic market.
How to Order on Allegro
If you want to make purchases on this marketplace, start by registering. Enter your email address and password. You can also use quick sign-in options through social media accounts.
Confirm your age. Check the boxes to agree to data processing and to receive newsletters from the marketplace. Confirm the account creation.
After registering, go to the marketplace’s homepage. You can browse collections of popular items or select products from the catalog.
Select the product, specify the quantity, and add it to your cart.
Next, proceed to checkout, confirm the order, and pay with your credit card.
How does Allegro make money?
To receive payments, create your account with PayU. It is not necessary to open a business account in a Polish bank to withdraw sales proceeds. You can withdraw funds from your account in the payment system to nearly any bank account.
Please note that payments on the marketplace are made only in the national Polish currency — zlotys. When transferring money to foreign bank accounts, currency conversion can be done at the prevailing interbank exchange rate.
Pros and Cons of Shopping on Allegro
Users highlight the following advantages of this online marketplace:
- A large number of sellers
- Availability of private listings from individuals
- A vast catalog of products
- A multi-million audience
Among the drawbacks of Allegro, the following can be noted:
- Payments for orders can only be made in Polish zlotys
- Lack of international shipping
Allegro vs. Amazon – Differences
The Polish marketplace is often compared to Amazon. Both e-commerce platforms sell products and services. Initially, Allegro was positioned as an online auction site. By 2024, the platform resembles a large marketplace with fixed prices, although it still has a classifieds section where individuals can post listings for selling items and real estate.
The main differences between these marketplaces include:
- Number of Users: The number of registered accounts on Amazon exceeds the number of users on the Polish marketplace by 14 times.
- Logistics and Fulfillment: Allegro uses various logistics and storage options for products, while Amazon offers fulfillment services.
- Market Focus: Amazon operates in many countries around the world, whereas Allegro is more focused on the Polish market.
If you frequently order products online, you can save money on your purchases. Before placing an order, activate cash back to get a portion of your spending back. For a more convenient shopping experience, install the Megabonus browser extension.
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