Black Friday and Cyber Monday 2018 Statistics

The time of biggest online sales is over, and the stores are calculating the profit. According to our data, this year November sales in Hypermarkets were several times more popular than before, though Alibaba reports that in general the revenue growth speed has decreased a bit. Let’s look into some details on the top 3 sales of November.

Black Friday with Megabonus

The increase in sales started before Black Friday and remained for some days after it. The sales were 6 times higher than usual on the 23^rd, and 3 times bigger on the 24th and the 25th. The prevailing number of customers chose Hypermarkets for shopping. The top product categories were Beauty and Health and Fashion and Style. One more popular section was Electronics.

An average purchase amount on the 23^rd was 1.5 bigger than usual. Cyber Monday did not enjoy such popularity among Megabonus users as 11.11 and Black Friday Sales. The increase in GMV was only 160% on the 26-27^th (depending on the time zone).

Alibaba GMV from the main shopping events of November

11.11 Singles’ Day sale is definitely the biggest shopping event on the world. This year it broke all records bringing Alibaba $30.8 billion GMV within 24 hours. The 1^st billion was made with 1 minute and 25 seconds of the sale right after its start.

There’s no data on Cyber Monday and Black Friday available at the moment. We will add it as soon as it’s announced by Alibaba group.

Black Friday and Cyber Monday in the USA

2018 Black Friday brought the merchants $7.9 billion and became the highest U.S. ecommerce sales day in history. 54% of customers chose to buy both online and offline. The spending on Thanksgiving rose by 27.9% as compared to 2017 – up to over $3.7 billion. The spending on Black Friday was $6.2, with $2 billion coming from smartphones. An average order amount was $146, which is 8.5% more than in 2017.

Whereas the Singles’ Day was the top sale in China, the main shopping event in the USA in terms of revenue was Cyber Monday with $7.9 billion revenue generated online. The increase in sales was more than 19%. The number of sales from mobile devices grew by 55.6%. The number of mobile site visits accounted for more than 50% of total visits, though the share of mobile purchases was considerably lower – 35.9%, as customers still prefer to use smartphones for browsing and desktop devices for placing an order.